Serums are becoming more and more mainstream and almost every product line out there has one, two or maybe even more!

Face serums are lightweight moisturizers that penetrate deeper to deliver active ingredients into your skin. By leaving out many of the heavier ingredients that are found in moisturizers, serums contain a much higher concentration of active ingredients. Because of this, an important rule to follow does not overuse the product. There is a common misconception about serum, that more is better, but because serums are typically very concentrated, a little goes a long way!

Some things to look for:
Antixodants, like vitamin C and CO-Q10 to protect against possible sun damage and fight free radical damage from environmental pollutants.
Anti-inflammatories, including zinc, arnica, and aloe, that help neutralize redness and prevent aging cell damage.

Hydrators like Hyaluronic Acid which protects against dryness and fine lines by replenishing naturally occurring skin moisture and improving hydration.
Our Favorite is Dr. Wright’s ADVANCED RENEWAL SERUM which is a superior Anti-Oxidant Serum with a satin-finish. Its rich Superior Antioxidants including Vitamins C, E, and CoQ10 and Ferulic Acid! It also has Hyaluronic Acid and an essential hydrator found in Beta-Glucan. This elegant milky serum will keep your skin balanced, smooth and younger looking as well as protect against environmental damage, giving your SPF an added punch!