Serums are a skin care product with high concentrations of certain active ingredients. These ingredients can be things like Hyaluronic Acid (to reduce the appearance of lines and wrinkles), Vitamin C (to brighten the skin and help reduce the appearance of pigmentation and age spots) or Glycolic Acid (an exfoliant), to name just three. Serums contain smaller molecules meant to penetrate deeply into the skin to deliver key ingredients giving your moisturizer, and all your skincare, an extra boost!  They should be applied on damp skin after cleansing and toning, but before your moisturizer.

With the Winter Season here most of us could benefit a boost to our skincare routine. Read on to find out the favorites from our friends!

ADVANCED RENEWAL SERUM has superior anti-oxidants and will help fight the environmental stress that your skin faces every day. With the essential hydration found in B-Glucan (oat), this elegant milky serum will keep your skin balanced, smooth and younger looking while leaving you with a satin-finish. It offers the most active forms of Vitamins C, E, and CoQ10, with Ferulic Acid to help slow down the effects of aging and fight the environmental stress that your skin faces every day.

PURE HYDRATING SERUM, ideal for all skin types, is ultra-hydrating, instantly refreshing and provides noticeable improvement of fine lines and wrinkles. The unique properties of Hyaluronic Acid provide the most effective humectant available for deep hydration of dry and damaged skin.  With a concentration greater than 60%, it is the most effective humectant available for deep hydration! Pure Hydrating Serum will reduce the aging effects of dehydration and glycation of damaged cells as plumping up the skin providing a smoother, softer texture.

BEE BEAUTIFUL PURIFYING SERUM is loaded with Bee products (Bee Propolis, Bee Pollen and Royal Jelly) along with vitamins and anti-oxidants from botanicals and amino acid proteins. In addition to the trio combination of the purifying and emollient properties of thyme, camphor and eucalyptus, this serum also contains ichthammol, a “drawing” ingredient, to help balance out oily, problematic skin.

REFINING SERUM with 10% or 15% GLYCOLIC ACID has natural fruit acids and extra Aloe Vera for a more gentle peeling action that leaves skin smooth and soft. Aloe Vera heals the skin while Glycolic Acid effectively retextures skin. Remember to always wear sunscreen when using any glycolic acids and sun exposure should be avoided or limited.