Hyaluronic Acid (a.k.a Hyaluronic Acid, Sodium Hyaluronate and HA) has long been a favorite in skincare and cosmetics, as it works wonders on skin by drawing water from the atmosphere and binds it within your skin. HA which is naturally found in the body, will lock in water and in young skin it keeps it plump and firm. As we age, we rapidly lose our natural levels of HA and the benefits of skincare products that contain this “Wonder Water” become extremely important in the fight against wrinkles and aging!  You can find hyaluronic acid in creams, serums, masks and in my injectable facial fillers like Restylane and Juvederm.

Since introducing my PURE HYDRATING SERUM to my Fiona WR_xIGHT MD Skincare line, many of my patients have raved about how this serum has transformed the look and feel of their skin! This high potency hyaluronic acid serum, works on all skin types. It can provide essential hydration to oilier or acne prone skin types without causing breakouts and is a terrific “add-on” for normal to dry skin types. Since HA is a natural substance in the body, it is also less likely to produce a reaction (since the body does not recognize it as a foreign substance) which makes it ideal for sensitive skin types.

PURE HYDRATING SERUM is also an excellent Anti-Aging Serum as it contains more than 60% hyaluronic acid – which is the critical percentage needed for the benefits of reversing aging topically.  For best results, apply this fast absorbing serum on clean, bare and ideally damp (or even wet) skin as the dampness will help trap and lock in moisture.  Apply additional moisturizers and sunscreen as needed afterwards.